How to build a unique corporate culture?

How to build a unique corporate culture?

How to face problems and conflicts in a company? How to collaborate with colleagues? What will the employer’s reaction be when an employee presents his proposals? The corporate culture addresses and focuses on these and similar questions.


It isn’t easy to implement an effective company strategy where there is no healthy corporate culture. It doesn’t matter the size of your company, whether you have 10 or 100 employees. Corporate identity is critical in every organization to achieve quality results.

The world of modern business is more dynamic, complex, and competitive. If a company wants to stay ahead of the competition and constantly progress, it must focus on values within the company. And it is a consistent corporate culture that is the foundation for achieving them.

But it doesn’t create itself. It is not about providing massage chairs or unlimited coffee or sweet refreshments. Instead, the concept of a positive corporate culture has evolved from shallow ideas to practical management strategies and innovative approaches that are the pillars of a thriving organization.

What is company culture?

It is not a behaviour model that someone has invented and written down behind the manager’s doors of the company. Its result is not a list of good-sounding phrases hung on the wall that employees overlook.

If we were to describe company culture “manually,” it would sound like this: Company culture is a set of values, norms, beliefs, ethics, and attitudes that characterize the company. It encompasses a range of elements, including the work environment, people, story, company mission, and leadership style.

As we mentioned, organizational culture is based mainly on the company’s values. So, the company’s visions and goals are identified and defined according to these values. Then, a clear plan for their achievement is formulated, which ultimately positively impacts the company’s overall environment.

It may sound too complicated to you. Company culture can be described as the way we do things and think about everything in the company. Every organization has its vision of success, according to which it forms goals for achieving it. Understanding this vision can help managers create the correct values.

Individuals matter

A healthy corporate culture supports owners and employees who are involved in shaping the corporate culture and contribute their diverse skills and experiences. In an ideal scenario, corporate culture unites employees to achieve visions jointly they can all identify. It focuses on interpersonal relationships and how colleagues can work together, share information, or resolve conflicts at work.

Employees have more enjoyment from work when their needs and values are in line with their employer. In addition, they build better relationships with colleagues thanks to a positive corporate culture and find it easier to overcome obstacles and cope with stress.

Ultimately, the success of any company lies in the work of individuals whose decisions impact the entire team’s success. In addition, a well-conceived corporate culture creates an environment for more motivated and productive employees.

Are they just doing their job, or do they truly live it? Do they value their position, or would they gladly change it? Corporate culture represents this difference precisely, whether it’s just an ordinary employee or a team member.

Why is company culture influential?

Even after explaining the definition of corporate culture, are you still unsure what it will do for you? First of all, every company has a culture. A survey from 2018 shows that up to 65% of leaders consider corporate culture more important than corporate strategy. Despite this, companies often do not pay enough attention to it or only do so when something in the company stops working.

Corporate culture affects almost all company segments, from efficiency and overall success to financial results. It also contributes to your brand identity. With it, you not only get more quickly, but above all, you keep quality employees. Additionally, customers will perceive you positively if you treat your employees with respect and create a pleasant corporate environment.

How to build a company culture?

  • Determine your company’s values
  • Set realistic company culture goals (diversity, inclusion, shared values)
  • Engage employees – feedback is an essential element for the progress of any organization 

Corporate culture is shaped by many things, for example, industry, country of operation, and size. But it is mainly built by the values, attitudes and visions of the most influential people in the company. They have the most significant influence and impact on the rest of the organization; thus, they can transfer it further.


Culture creation can take place organically with the conscious participation of company managers. But it is a long-term process that requires time, effort, attention and interactions such as workshops or other everyday activities between management and employees.


Corporate culture affects almost all company segments, from efficiency and overall success to financial results. It also contributes to your brand identity. With it, you not only get more quickly, but above all, you keep quality employees. In the same way, customers will perceive you positively if you treat employees with respect and dignity, thus creating a pleasant corporate environment.


Burnout, stress or mobbing in the workplace are just a few examples that affect employees’ mental health. The company should not forget this attribute, which is an integral part of the company culture. It should work towards creating ideal conditions for healthy and creative growth of employees, which will positively impact the company’s overall functioning.

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